........ erm, is it French for; opening up a 'shop' down an untarmaced road, turn right, and it's next to the wheelie bins - was an itsy bitsy bit of a retail disaster?
I'd have thought you'd be praising the insightfulness of placing the club shop in a hard to reach place seeing as all those who purchase the merchandise are not the sort of supporters you'd like to see at our club, whilst the decision to place the shop next to the wheelie bins means fans will be less inclinded to litter when throwing away the dodgy goods.