It is to my understanding that in order to increase employment in Leicester, Coca-Cola Enterprises are opening a factory in the East Midlands. During Coca-Cola's press release a representative stated "Leicester has a strong history of bottling and Coca-Cola shares their values regarding making beautiful things ugly". It is also rumoured their stadium will be sponsored by the company and Leicester will change it's nickname to 'the bottlers', representative of the new employment in the area. However, it is unlikely any more investment will be put into the ground as it cannot be made anymore corporate or generic.
