Looks like Watford are trying to get a foothold in the Chinese commercial market. No actual amounts mentioned and it seems it'll be for the Chinese fan/customer base only. http://www.insideworldfootball.com/...di-adds-watford-pushes-deeper-premier-league/ China’s Dongqiudi adds Watford as it pushes deeper into Premier League November 11 – China-based football social networking and media app Dongqiudi has added Watford to a partner list that includes Manchester City and Crystal Palace, becoming the club’s official media partner in China. Dongqiudi provides news, league tables, match commentary, and video streams of football worldwide on a platform that also sells sportswear and related merchandise. Founded in 2013, in 2016 it raised $62 million to expand its activity including an English-language version of its app that it says has had 50 million downloads. The Watford deal will see Dongqiudi collaborate with Watford on content production, and other interactive experiences, and help build the club’s presence in the country. No figure has been given for the deal but Dongqiudi paid a reported £1 million per season to be their Crystal Palace’s sleeve sponsor. No figure was released for the e-commerce platform Dongqiudi created with Man City to sell official merchandise.
- shiny new badge easy for the overseas consumer to understand - bitcoin sponsorship - fancy collaborations with chinese media - a championship club spot the odd one out
I don’t want our club to have anything to do with the Chinese market. I’m not allowed to explain why. But it’s to do with their attitude to animals.
Seriously speaking, all these corporate changes at once now piece together & it feels like something's going on behind the scenes. Perhaps Pozzo's setting up to flog us?
Or just that they're directing their attention towards something they think they haven't exploited enough in the past?
Pleased to see our club strengthening its communist links. Hope the Chinese insist on the return of red shorts at the very least.