In a recent battle against the forces of evil, I happened to notice that the lumpen-element company had a claim on its website that it had won an award as "Best in County" in its particular field, as judged by the marvellous reviews from its customers. That seemed odd, as the online reviews I could find were unanimously awful. I then started investigating the 'award' and found out its run by some married couple from a farmhouse in Surrey. I got in touch to ask which reviews were used in the judging? How many reviews in total were taken into account? How many entrants there were into the competition? And whether one has to pay a fee in order to enter the competition. It turned out, laughably, that they were unable to give me any of the information I asked for, since it is all "confidential". However, they were able to confirm that yes, you do have to pay a fee to enter. So the number of entrants to the competition and the number of reviews taken into account might possibly have been 1. The review might have been written by the managing director of the company. There's no telling. It seems scandalous to me that companies can connive to mislead consumers through these worthless awards that are not worth the paper they're written on. Does anyone else have these 'pay to win' awards in their industry.